About Us

A new way of learning.

Divergent thinking (n): the ability to interpret a question in many different ways and the ability to see many different answers to a question.

Divergent U is a contemporary university in Central Florida transforming what we know as traditional education. Rather than sticking to old patterns, we do things differently.

Our current education system is still designed for convergent thinking (i.e. memorization and standardized testing); yet, the jobs of our evolving future demand divergent skills such as complex problem-solving, critical thinking, and emotional intelligence. Based on numerous lists and articles, the top 10 skills employers are already looking for in 2020 are all based on divergent thinking.

As the pioneers of Divergent Thinking Education, we’re here to blaze the trail for a new learning system that will equip future leaders to revolutionize their future.

Will you be part of the journey?

We are currently offering courses in value-driven entrepreneurship and personal development. Check out our Programs page for more information.

Our Revolutionary Divergent Learning Model

Our Values


We are creative problem solvers. We believe there are multiple solutions to a problem as opposed to one right answer.
We stay curious and welcome all perspectives.


Because we don’t believe anything is impossible, we push the boundaries of what is possible. There is no cap for what we can accomplish or how much we can grow.


We are willing to dig deep to discover all parts of ourselves and show up as our truest selves.


We believe in collaboration over competition. We empower our community to work together in an inclusive environment where everyone is accepted.

Founding Story

Divergent U was founded by Sam Tarell, the pioneer and thought leader in divergent thinking education. After successfully turning his passion for basketball into a six-figure company, Hoop Brothers, he dedicated himself to teaching others how to convert their ambitions into a sustainable income.

Sam held a unique perspective in simultaneously balancing his roles as a college student taking business courses and as a new business owner. He recognized many missed opportunities in a college business curriculum that was still heavily designed for convergent thinking. To be a successful entrepreneur, he knew divergent skills were vital.

After successfully growing his business, he volunteered as a coach at the UCF Launch Pad, an on-campus resource for entrepreneurs. Although some components of the Launch Pad were successful, Sam identified a need for a more individualized approach that allowed people to create a business in a way that aligned with their unique values. 

He then developed his own solution, now known as Divergent U—the first incubator designed for value-driven entrepreneurs.

Through Divergent U’s programs, President Sam Tarell has helped students grow their businesses while focusing on the essential divergent skills needed for success.

Other highlights for Sam include presenting a TEDx Talk on Divergent Learning, creating the 12 Limitations Workbook, facilitating over 200 workshops, and coaching over 50 entrepreneurs.

Sam Tarell’s TEDx Talk

Meet Our Facilitators

At Divergent U the role of our facilitators looks different from that of a traditional teacher or professor. True to their title, our facilitators begin all Divergent U workshops with a thought-provoking question that every student will then have an opportunity to share their perspective on.

Sam Tarell

Founder and President

Angela Minerva

Lead Facilitator

Josh Thompson 


Meet the Team

Sam Tarell – Founder and President

Jessica Adams – Vice President

Serena Yeager- Lead Curriculum Designer

Treston Mayo- Content Manager

Bring Your Ideas into Reality 

Anything is Possible at Divergent U - Come Find Out For Yourself




Our community is ready to support all of your ideas!

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Orlando Florida Location

Divergent U will resume in person classes in Orlando, Florida once the safety of our students and staff is no longer a concern due to Covid-19. In the meantime all classes will take place online through Zoom.